Let Me Introduce Myself
Forum Ruchit Parekh & Raina Bhansali Shah are sisters-in-law by relation but what really links them is their love for gemstones and their passion towards giving jewellery a soul in itself, reaching out to its essence and framing it with their creative and innovative notions.
Both, being nurtured in jewellery background through family as well as education, knew clearly which path to follow. After various experiences including internship in renowned firms in Mumbai & in Hong Kong, catering fine jewellery to their own circle of niche clientele as well as working for different companies, the two needed a change.
They sought after something more adventurous and creative. Having had hands-on experience with fine jewellery, Forum & Raina decided to join hands and expand into fashion jewellery.
The two are strongly inspired by the smallest of objects surrounding them in their everyday lives. Coming from the same background, they both believe in concept-based designing for it gives dimension to the pieces. Being the women of today, they understand the need and want of being seen as an independent individual, even if it is about one’s style statement, hence the duo is dedicated to creating "One-of-a-kind" designer fashion jewellery, suited to all kinds of people with various appearances and social backgrounds.
Being as enthusiastic and experienced as the two are, they are ever open to catering the need of Fine jewellery on order-basis.
Statements, according to them, is about bearing nature, carrying class, feeling royal and expressing what you are-beautiful.
Latest Collection Name: Canvas infusions
You can find my store at
INDIA - Mumbai, Surat ; Hong Kong ; U.S.A - Los Angeles, Indianna