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Supriya Jain

I was Born on

26-Sep-1994

I am from

Ludhiana, Punjab

Let Me Introduce Myself

I am graduate of Pearl Academy, holding B.A Honours degree in Fashion designing. A person who is very sensitive towards the art and craft sector. A lover of Indian heritage, who strongly believes in sustainability>revival>empowerment.

My label's name:

ZARIYA- a road for the lesser known

Story behind my label's name or my label's logo

Zariya started as a college final project. And this project was an initiative to help the craft sector grow, help promote & aware people about our dying heritage, crafts and craftsmen. So, Zariya as the name justifies, has been named to become a source for the lesser known and promote them and help them provide work, also sustaining our craft sector.

Looking back in time

The sudden flush of the idea from fast fashion to ethical and slow fashion is taking over. It has now become a trend to follow sustainable fashion. People and the fashion industry are becoming more aware about how the products can be more sustainable and ethical.

My favourite Styles

“Urban Desi” - western silhouettes with desi mix of fabrics or prints or embellishments.

What I love about fashion

the vicious cycle of trends.