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I am from


Let Me Introduce Myself

I am an Indian fashion designer, who has been in the industry for over 25 years. My strength lies in creating ensembles – strongly influenced by Indian motifs and hand-crafted to the detail – thoughtfully and aesthetically designed to suit the needs of the modern, contemporary woman.

My label's name:

Latha Puttanna

Story behind my label's name or my label's logo

My work is a reflection of my thoughts, ideas, beliefs, and values. It’s everything I stand for, and love about fashion. And that’s why my label goes by my name.

You can find my store at


Check out my Website

Me and the fashion industry

Fashion has most certainly evolved over the last few decades; and the journey has only been very exciting. That’s the beauty of the industry – it offers limitless possibilities. I for one, celebrate native textiles, motifs, and designs – and it’s heartening to see today’s youth also growing conscious of the treasures we hold in our country.

My favourite Styles

My vote is always for the traditional Indian classics – the sarees, the kanjeevarams, the South-Indian langa-davanis too! Of course, the salwar’s and chudidaars never go out of fashion either!

What I love about fashion

That it allows you to speak without having to say a word. your fashion is who you are. And that is something everyone is entitled to!

Something Personal

Fashion is not about going by the trends – it’s something that comes and goes, and come again! What stays is your personal design - your signature style – that speaks for who you are. In my case, what works for me is the classic Indian saree. Its elegance is unbeatable, and style - unmatched. And it’s very important everyone find their own style – because really, that Is your label. And it’s not something to be compromised on.

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