Let Me Introduce Myself
Bengaluru-based Shradha Ponnappa has her own label ‘Shradha Ponnappa Designs’ and is predominantly noted for her Indian wedding apparels. “I loved clothes and I used to design my own clothes. I got a lot of compliments for my attire. I then started helping my friends with their clothes and when in high school, I knew I wanted to be a fashion designer,” says Shradha. While she also designs western clothes, she has a strong hold on Indian designs. “One can play with vibrant colours and they can make any woman look beautiful,” she says.
After her studies, she was firm in starting her own label. But this was definitely not a cakewalk as she indicates, “It is a long way that I have come — from being just a student to an accepted fashion designer. The transition from being a student to becoming an entrepreneur within a year was quite daunting and I had no prior experience with people or money management.” With a fashion mantra of ‘simple and classic’, she wraps up saying, “It all started with art and it has made me choose my career. I have a big dream and I am close to converting it into reality.”