Athea stands for understated elegance and luxury for the discerning, confident and independent woman of today. Usage of handlooms and pure fabrics, intricate embroidery using ancient techniques in a modern context, executed by skilled artists, hand crafted decadence for the woman who lives by the same ethos. Traditional clothing with a modern yet practical take. We love dainty embroideries that lend a certain elegance to plain fabrics, a pure silk in a bright fuchsia. Concepts such as these can be used even on textiles that you don't wish to wear anymore or are torn or damaged. I see many girls who turn to fast fashion for their wardrobe fix. Instead, reuse, repurpose and turn that old jamdani or kanjeevaram into a keeper. A lot of hard work goes into traditional weaving techniques. So, think twice before throwing that stole or saree away. Bring it to us and we will be glad to turn it into something that you can cherish and enjoy.