Samasta means ‘all’ in Sanskrit. The brand Samasta appreciates and promotes ‘Samasta’ beautiful things – clothes and accessories that are chic yet accessible to all. This urban yet timeless brand supports stylish yet elegant products that are made using natural, eco-friendly or recycled materials. The brand nurtures Indian artisans and espouses the ethos of hand-crafted fabrics, printing, embroidery and other embellishment techniques. The brand saw its inception in 2009 and opened its flagship store in Alwarpet, Chennai in April 2012.