Brass Tacks is a women’s fashion label that translates hand crafted and natural fabrics into modern, fashion-forward silhouettes. The pieces are cosmopolitan and stylish, with a certain timeless appeal that gives them life beyond the current moment. Brass Tacks gets its name from the expression, getting down to brass tacks, which means getting down to the basics. In keeping with that ethos, the clothes have clean lines and strong silhouettes, with focus on the quality of the fabric and the tailoring. Brass Tacks takes inspiration from its muse: career-ambitious, life- loving women who are determined to chart their own paths. These women live life on their own terms, and they want their clothes to represent their mind set: connected to Indian tradition but with a modern outlook. An appreciation for tailoring details is seen in hidden plackets, hand-stitched pin-tucks and pleats, and contrast linings. Perhaps the most noteworthy of the brand’s research efforts is its standard size chart: a measurement chart based on fittings with women of various sizes (which has resulted in a waist-hip ratio that works for most Indian women).