Jullaaha is a destination boutique in Chennai, well-known and loved by its clientele for their original, handcrafted sarees using ancient decorative techniques such as Kalamkari, Batik, Block Painting, Silk Painting and Mural Painting, among others. Jullaaha was born out of out of Mrs. Jaya Devi’s passion for Indian textiles and her desire to protect and preserve the local artistic traditions. Under the Jullaaha umbrella, Jaya Devi provides an opportunity for artisans to find a market for their work and through this effort creates a steady stream of income for them. She also supports the training and employment of impoverished, local women and helps raise their families from dire poverty. The brand is renowned for the authenticity of its sarees and the quality of its work. A guarantee, that is eagerly shared by its many customers, is that each piece is absolutely unique; given that every yard of their sarees is individually designed and handcrafted. With a clientele that includes prominent women from across the country, and the globe, Jullaaha has customers who visit Chennai just to shop at the boutique. With a decade of experience in the traditional arts and following multiple requests from customers who would like regular access to its one-of-a-kind sarees, Jullaaha now has a beautiful ‘virtual’ presence that complements the authentic Jullaaha experience.