It would be a colossal loss for India’s rich textile and craft heritage to disappear. The future generation will never know the beauty of wearing natural, handcrafted and hand-embroidered clothes. Hence,” ZARIYA - A road for the lesser known The objective is to nurture our treasure chest of handcrafted traditions by reviving,” is a small initiative to ensure the long tradition of craftsmanship is sustained. sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. The brand is a tribute to India’s handcrafted traditions and fashions them into contemporary tales. ZARIYA would be glad if you could become a part of the initiative by consuming these beautiful handcrafted products and also, by giving us a valuable feedback.