Dinu Elizabeth Roy, the chief designer at Aham has already made a significant mark in custom dress making. She has been making a reputation in designing bespoke, customized bridal outfits. She is a couturier who offers designs which are an eclectic mix of customized fashion wears as well. A former cabin crew and a Masters holder in Resource Management, Dinu forayed herself into the boutique business by opening the Aham Boutique with the wholehearted support of her family and friends. Dinu wasn’t a trained designer, she had little knowledge in the rules and methods of the age old fashion designing.Initially she was the designer of her family, she chiseled out her inborn talent with the help of local tailors and craftsmen over the years. “Fashion designing is all about making the best use of one’s creativity and skills. It is something people of all ages and generations enjoy” , she says. Since young she expressed her discernible flair in dressmaking and every dress she wore has her signature style on it. For Dinu, designing is not less than an art and she really enjoys making exquisite pieces of art out of any fabric stuff. She has quickly become known for blending unique elegance and style to her designs, especially in creating bridal outfits. With a large number of satisfied clients and inundated client inquiries at Aham, Dinu is all set to expand her operations throughout Kerala.